Integration
PostHog SEO revenue tracking
for SaaS teams.
PostHog tracks what your users do. tracerHQ answers why they showed up. Connect both and you get a full picture: which organic keywords drive trial signups, how those users activate, and how much revenue each keyword cluster generates.
What PostHog provides
PostHog captures behavioral events across your product: page views, sign-up completions, feature interactions, onboarding steps, subscription starts. For SaaS teams, it's the source of truth for in-product conversion events.
What tracerHQ does with your PostHog data
Trial signup rate by keyword
tracerHQ correlates your PostHog signup events with GSC landing page data to calculate what percentage of organic visitors from each keyword cluster convert to a trial.
Activation rate by acquisition source
See which organic keywords bring users who actually activate, complete onboarding, use a core feature, invite teammates, vs. those who sign up and churn immediately.
Full funnel breakdown
Impression → Click → Landing Page Session → Signup Event → Activation Event → Subscription. tracerHQ maps the entire path and identifies where each keyword cluster leaks.
High-traffic, low-conversion alerts
Pages that get significant organic traffic but produce low PostHog signup events are flagged automatically. These are your highest-leverage CTA and content optimization targets.
How to connect PostHog
Connect Google Search Console
Start with GSC, it provides the keyword data that tracerHQ maps your PostHog events back to.
Add your PostHog project API key
Paste your PostHog project API key (read-only access is sufficient). tracerHQ will sync your event data.
Select conversion events
Choose which PostHog events represent meaningful conversions: trial start, signup complete, first feature use. tracerHQ maps these to organic keywords.
PostHog Cloud + Self-hosted
tracerHQ works with both PostHog Cloud and self-hosted PostHog deployments. For self-hosted instances, you'll need to provide your PostHog instance URL in addition to the API key during setup.
Also works with
See which keywords are driving your PostHog events.
Connect PostHog to tracerHQ in under 10 minutes. Free to start.
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