Integrations

Connect your stack.
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tracerHQ is built for SEO agencies managing multiple client sites and SaaS founders tracking their own keyword performance. Connect Google Search Console for traffic, one analytics tool for conversion events, and Stripe for revenue, and see which search queries drive real business outcomes.

Each integration page below walks through what tracerHQ pulls from the source, how often it refreshes, the OAuth or API-key flow, and the specific dashboard views it unlocks. Google Search Console is the one required integration — everything else is optional and additive. Most teams start with GSC plus Stripe (the shortest path to seeing query-to-revenue), then add one product analytics tool (PostHog, Mixpanel, Amplitude) to understand what happens between the click and the charge. You can connect everything on the free plan; no credit card required, no code to write, and revoking access removes all cached data within 30 days.

How the stack works

1. Traffic layer

Google Search Console provides keyword-level click and impression data for every organic query.

2. Conversion layer

PostHog, Plausible, Amplitude, or Mixpanel maps trial starts, onboarding completion, and feature usage back to landing pages.

3. Revenue layer

Stripe, Paddle, or Chargebee data closes the loop, so you see keyword → signup → paid conversion → revenue in one view.

GO

Google Search Console

RequiredTraffic source

The canonical source of your organic keyword data. tracerHQ pulls your GSC query data daily and maps each keyword to downstream conversion events.

SEO Tools

Web Analytics

Product Analytics

Payments

Marketing

CRM

Data Stack

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