Integrations
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tracerHQ is built for SEO agencies managing multiple client sites and SaaS founders tracking their own keyword performance. Connect Google Search Console for traffic, one analytics tool for conversion events, and Stripe for revenue, and see which search queries drive real business outcomes.
Each integration page below walks through what tracerHQ pulls from the source, how often it refreshes, the OAuth or API-key flow, and the specific dashboard views it unlocks. Google Search Console is the one required integration — everything else is optional and additive. Most teams start with GSC plus Stripe (the shortest path to seeing query-to-revenue), then add one product analytics tool (PostHog, Mixpanel, Amplitude) to understand what happens between the click and the charge. You can connect everything on the free plan; no credit card required, no code to write, and revoking access removes all cached data within 30 days.
How the stack works
1. Traffic layer
Google Search Console provides keyword-level click and impression data for every organic query.
2. Conversion layer
PostHog, Plausible, Amplitude, or Mixpanel maps trial starts, onboarding completion, and feature usage back to landing pages.
3. Revenue layer
Stripe, Paddle, or Chargebee data closes the loop, so you see keyword → signup → paid conversion → revenue in one view.
Google Search Console
RequiredTraffic sourceThe canonical source of your organic keyword data. tracerHQ pulls your GSC query data daily and maps each keyword to downstream conversion events.
Web Analytics
Google Analytics 4
Web AnalyticsConnect GA4 to see how users who arrived via organic search behave on your site. tracerHQ enriches GA4's "google / organic" source with actual keyword data from GSC, showing you which queries drive the sessions GA4 tracks.
Matomo
Web AnalyticsIf you use Matomo for privacy compliance, connect it to tracerHQ to get the same keyword-to-revenue attribution. Your Matomo conversion events flow into tracerHQ alongside GSC keyword data.
Fathom
Web AnalyticsFathom users get keyword-to-revenue attribution without compromising privacy. tracerHQ reads your Fathom goal conversions per landing page and correlates them with GSC keyword data.
Simple Analytics
Web AnalyticsConnect Simple Analytics to tracerHQ for privacy-compliant keyword-to-revenue tracking. Your Simple Analytics goal data integrates directly with GSC keyword data.
Product Analytics
Mixpanel
Product AnalyticsConnect Mixpanel to tracerHQ to map product events (signups, activations, feature usage) back to the organic keywords that sourced those users. See which keywords drive high-value product behavior.
Heap
Product AnalyticsConnect Heap to tracerHQ to enrich your keyword attribution with Heap's behavioral data. See which organic keywords drive users who take specific actions Heap tracks.
Pendo
Product AnalyticsConnect Pendo to tracerHQ to understand which organic keywords drive users who engage with your product. See feature adoption rates by acquisition source.
FullStory
Product AnalyticsConnect FullStory to tracerHQ to correlate session quality with acquisition source. See if organic search visitors from specific keywords have better or worse user experiences.
Payments
Paddle
PaymentsConnect Paddle to tracerHQ just like Stripe—see which organic keywords drive Paddle subscriptions and revenue. Same attribution, different payment processor.
Chargebee
PaymentsConnect Chargebee to tracerHQ to get keyword-to-revenue attribution. Your Chargebee subscription data shows which keywords drive paying customers.
Stripe
PaymentsConnect Stripe to tracerHQ to link customer payments directly to the keywords and pages that brought them. See which search queries convert to actual revenue. This is the crucial "last mile" of attribution.
Marketing
HubSpot
MarketingConnect HubSpot to tracerHQ to see which organic keywords drive marketing-qualified leads (MQLs) and sales conversations. Your HubSpot contact data enriches the keyword attribution.
Mailchimp
MarketingConnect Mailchimp to tracerHQ to see which organic keywords drive email signups and engagement. Correlate your email list growth with search performance.
Klaviyo
MarketingConnect Klaviyo to tracerHQ to understand which organic keywords drive e-commerce revenue. See the full journey from search to email capture to purchase.
CRM
Salesforce
CRMConnect Salesforce to tracerHQ to see which organic keywords drive pipeline and revenue. Your sales data enriches the keyword attribution picture.
Pipedrive
CRMConnect Pipedrive to tracerHQ to see which organic keywords drive deals. Your sales pipeline data connects directly to search performance.
Data Stack
BigQuery
Data StackConnect BigQuery to export your keyword-to-revenue data for advanced analysis. Build custom dashboards or combine with other data sources.
Snowflake
Data StackExport your tracerHQ attribution data to Snowflake for advanced analysis or to combine with other marketing data sources.
Fivetran
Data StackUse Fivetran to move your tracerHQ attribution data to your data warehouse alongside other marketing and sales data.
Airbyte
Data StackUse Airbyte to move your tracerHQ data to any destination. Good for teams who want full control over their data pipelines.
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